Be found on Google and recommended by AI.
SEO + AEO
Travellers search on Google and now ask AI assistants like ChatGPT, Gemini and Perplexity where to stay. We make sure your hotel shows up in both.
SEO helps your hotel rank on Google. AEO, answer engine optimisation, helps AI assistants trust your hotel and recommend it when travellers ask.
How it works
We start with research, then fix, publish and build.
Research
We find what your guests actually search for and what is working for your competitors.
Fix your website
We correct what stops search engines and AI assistants from understanding and trusting your site.
Publish and build
We publish helpful content and build your hotel’s presence so it is trusted and recommended.
What you get
- Keyword research and keyword analysis
- The exact words travellers use when they look for a stay like yours.
- Competitor keyword research
- Gaps where nearby hotels are being found and you are not, that you can win.
- Regular blogs and destination content
- Useful articles that bring in travellers who are still planning their trip.
- Website SEO and local SEO
- Your site set up to rank, including for “near me” and area searches.
- Google Maps and Business Profile optimisation
- A complete, accurate profile that appears when guests search on Maps.
- Answer engine optimisation (AEO) for AI search
- Your hotel positioned so that AI assistants can recommend it.
How this helps you get more direct bookings
Guests find you without paying per click
Good search presence keeps bringing guests to your own website.
Be there when guests ask AI
More travellers ask an assistant where to stay. You want to be in the answer.
Win where competitors are weak
Competitor research shows gaps you can fill first.
Local, market-aware visibility on search and AI assistants
Keyword and answer targets are chosen from your location, your market's demand and what guests say in reviews, so the hotel is named for the right searches.
See how the system works- Hotel
- Guests
- Market
- Location
- Pricing
- Reviews
- Seasonality
- Local events
Highlighted: what this service draws on most.
Be the hotel they find and the hotel they are told about.
We will check how you show up today and what to fix first.
