13 sections. 100+ data points.
One clear brief.
Apycue's AI audit covers your website, OTA listings, reviews across 7 platforms, GMB, social media, SEO, rate parity and AI visibility — scored, revenue-linked and delivered in 6 hours.
Guests are finding you. They're not booking direct.
The demand is there. But somewhere between discovery and confirmation they leave — or book the same room through an OTA at your expense. These are the four places it breaks.
Rate shows cheaper elsewhere
When Booking.com lists your room for less, guests have no reason to skip the OTA. Every rupee of disparity is a direct booking lost.
Website stops the booking
Slow load, no direct booking incentive, no trust signals. A hotel that looks unsure of itself loses guests before they reach the booking engine.
Reviews going unanswered
40% unanswered on Google. Guests read silence as a hotel that doesn't pay attention — and book somewhere that does.
Invisible on AI search
Travellers ask ChatGPT and Perplexity for hotel recommendations. If you're not in the answer, you don't exist for them.
Thirteen sections. Every layer of your digital presence.
Not a generic checklist. A hotel-specific intelligence brief across every touchpoint a guest encounters before they decide where to book.
Performance Snapshot
Seven scores in one view: Website Health, GMB Health, Social Media, Guest Reviews, OTA Listings, Rate Parity and SEO Health — plus your estimated monthly OTA commission.
Website — Tech
Loading speed, mobile friendliness, Core Web Vitals (LCP, FID, CLS), booking engine type and SSL — every technical gap with AI-generated quick wins.
Website — Content Quality
Room descriptions, contact visibility, photo quality, WhatsApp presence, blog section, direct booking incentives, trust signals and 14 content checks.
Google My Business
Rating, review count, photo and video posts, response rate, business hours, Free Booking Links status, Google Hotel Ads and full profile completeness audit.
Social Media
Facebook, Instagram and YouTube — presence, profile completeness, bio links, contact details, cover images, posting frequency and engagement consistency.
Guest Reviews
Ratings and review counts across 7 platforms: Agoda, Booking.com, Goibibo, MakeMyTrip, Expedia, Google and TripAdvisor. Top 5 praises and top 10 complaints from AI sentiment analysis.
OTA Listings
Photo audit per room type, total photo count, room name and amenity consistency across OTAs, badge status (Preferred Partner, Genius), cancellation and no-show policy consistency.
Rate Parity
Price consistency across all OTAs, your website rate vs OTA rates, and a room-type breakdown with rate plans — flag any spread above 10%.
SEO — Technical
Robots.txt, sitemap, indexed pages, broken links, canonical tags, redirect chains, crawl depth, URL structure, H1 hierarchy, HTTPS and security headers.
SEO — On-Page & Keywords
Meta titles and descriptions, Open Graph tags, keyword presence in headings and content, readability scores, current keyword rankings, search volume and traffic opportunity.
SEO — Content, Images & Backlinks
Blog frequency, destination content, image alt text, WebP usage, lazy loading, backlink count and quality, referring domains, anchor diversity and schema markup.
GEO & AEO — AI Visibility
Does your hotel appear when travellers ask Perplexity, ChatGPT, Gemini or Claude? Branded vs non-branded discovery, entity recognition and an AI Visibility Score.
Priority Action Plan
Every finding converted into a time-bucketed plan: what to fix today, this week, in 15 days, one month and three months. Sequenced by revenue impact.
Clarity over complexity.
Every dimension scored 0–100. Every score explained. Every gap linked to a revenue implication.
What the audit typically reveals.
Every hotel is different. These are real examples of what the 13-section report uncovers.
Website taking 6.4s to load on mobile — guests are dropping off before seeing the booking button
Booking.com rate ₹200 lower than your website — guests have no reason to book direct
No response to 40% of Google reviews — trust eroding across 7 OTA platforms simultaneously
Hotel absent from Perplexity and ChatGPT results for 16 of 18 travel queries tested
Room photos inconsistent across Agoda and MakeMyTrip — same room, different names and images
No FAQ schema, no Hotel schema — search engines can't surface your ratings or amenities in results
Simple to start. Comprehensive in output.
Reports are typically ready within 6 hours of submission.
Share Your Hotel
Name, website URL and city. Takes two minutes.
AI Analyses Everything
PageSpeed, Firecrawl, BrightData, DataForSEO, SearchAPI and AI platforms run 100+ data points across 13 sections.
Report in 6 Hours
A scored, prioritised intelligence brief lands in your inbox.
Act on What Matters
A time-bucketed action plan tells you what to fix today, this week and this month.
13 sections. One brief. No guesswork.
Before you spend on marketing, redesign or growth, get the audit. No long forms. No commitment. Just clarity on what to fix first.
No long forms. No commitments. Just clarity.