Reach the right guests and know what’s working.
Google Hotel + Meta Ads
Show your direct rate on Google, reach travellers in your feeder markets and bring back guests who didn’t book the first time.
A feeder market is a city or region that sends you many guests, for example the nearby metro city your weekend guests drive from.
How the campaigns work
Three jobs, each aimed at a booking.
Show your direct rate on Google
When a guest searches for hotels on Google, your own rate is shown next to the OTAs.
Reach your feeder markets
Facebook and Instagram campaigns put your hotel in front of travellers in the places your guests come from.
Bring guests back
Guests who visited but did not book are reminded, and we track which ads bring real enquiries.
What you get
- Google Hotel Ads
- Your hotel and your direct rate appear when guests compare hotels on Google.
- Facebook and Instagram campaigns
- Ads aimed at travellers in your feeder markets.
- Retargeting and enquiry tracking
- Reminders for guests who did not book, and tracking that shows what your ads actually bring in.
How this helps you get more direct bookings
Your direct rate gets seen
Guests can choose to book with you at the moment they compare.
Spend goes where guests are
Campaigns follow the markets your guests really come from.
You know what works
Enquiry tracking shows which ads are worth the money.
Campaigns timed and targeted by hotel-specific signals
Audiences, feeder cities and creative are chosen using market data, seasonality, pricing and what guests respond to, then tuned on bookings, not clicks.
See how the system works- Hotel
- Guests
- Market
- Location
- Pricing
- Reviews
- Seasonality
- Local events
Highlighted: what this service draws on most.
Put your direct rate in front of the right guests.
We will plan campaigns around your markets and your budget.
