Field notes on hotel revenue.
What we’re seeing across audits, conversion data and the shift from OTAs to direct. Practical, not theoretical.
Recent posts.
Why Hotels Lose Direct Bookings
The four gaps that cost most independent hotels their direct channel — and the order to close them.
The Hidden Cost of OTA Dependency
It’s not just the commission. It’s the loyalty, the data, and the long-tail revenue you don’t see.
Conversion Mistakes Most Hotel Websites Make
Six patterns we see in nearly every audit — and the surprisingly small fixes that move the line.
What AI Agents Can Do for Independent Hotels
Beyond chatbots: how a connected agent system replaces the work of an in-house revenue team.
How to Reduce OTA Commission Without Losing Volume
A staged playbook for moving share from OTAs to direct, without spiking your CAC.
Reading an Apycue Audit Report
A walk-through of the six dimensions, what each score means, and how to prioritise the action plan.
Reading is good. An audit is better.
A 10-minute audit will tell you more about your revenue gaps than a year of reading. Start there.
No long forms. No commitments. Just clarity.